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Case study

Myrra Cleaning: a lead-focused website for a Melbourne cleaning company

Myrra came to me for a new website where they could show everything they do and get quote requests from it, and for brand templates to match. Within two months of launch, their website enquiries were up 40%, according to the client.

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The problem

Myrra cleans offices, schools, labs, building sites, homes and more. That is a wide range, and a visitor who lands on the site needs to see quickly that Myrra does what they need. The business wanted a website that would display all of its services in one place and turn visitors into enquiries, not just sit online as a brochure.

What I built

• A clear home page. One headline that says what Myrra does and where, a short introduction, the main services, and a "Get a Free Quote" button repeated through the page.
• A page for every service. 19 service pages, from commercial and residential cleaning to builders cleaning, laboratory cleaning, restoration, carpet and upholstery, high pressure washing, graffiti removal, commercial kitchens and carpark cleaning. Each service can be found on its own in Google and gives the visitor the details they need before contacting.
• Easy services menu. All 19 services sit in one dropdown, so visitors can reach any of them in two taps on a phone.
• Trust built into the page. Client comments, a row of brands Myrra works with, and the points that matter to buyers: trained staff, custom cleaning plans, eco-friendly products and reliable service.
• Three ways to enquire. A free quote form on the contact page, tap-to-call, and a WhatsApp chat button, plus an email link with the subject line already filled in.
• Brand and business templates. A consistent brand look across the site, plus business letter templates, invoices and internal communication formats, and simple design guidelines for future marketing material.
• Search basics. Page titles and descriptions written for the services and the Melbourne area, so each page shows up properly in search results.

The results

• One website that shows the full range of 19 services, instead of a short list.
• Stronger brand credibility, as new clients told Myrra during onboarding.
• Less time spent on client communication, thanks to ready-made templates and a clear website layout.
• Contact options for every type of customer: a form for planned work, a call for urgent jobs, and WhatsApp for quick questions.

Results are reported by the client in their review on Clutch.

“Their attention to detail ensured that every deliverable reflected our brand perfectly.”

Sakshi Bhadle, Service Manager, MYRRA Cleaning, Maintenance and Facilities

What I would do for your business

The same approach works for any service business: show what you do clearly, give each service its own page, build trust on the page, and make it easy to ask for a quote. If you want to see what that would look like for you, send me your link or a short description.